The old company logo is visually and functionally outdated. Its elements did not correspond to modern design trends, and the fonts looked outdated.
I redesigned the logo, and now it reflects the company's modern values and style. Updated fonts and a minimalistic sign make it current and easily recognizable. The new design is universal: the logo looks great digitally, on packaging, and as a stand-alone sticker.
The main page of the site needs to show the full variety of Georgian wines.
I created an illustration depicting the composition of glasses with specific brands of Georgian wine, which reflects the whole variety of shades — from white to red, with an emphasis on the characteristic amber tones of orange qvevri wines.
It is necessary to create a bright visual navigation through the wine regions.
I decided to present navigation through Georgia's wine regions as an interactive map, from the country's scale to the terroir. The map is drawn and programmed as SVG slides and linked to information from the site's database.
Georgian Wine Regions Interactive Map
It is necessary to create illustrations for schemes that show the process of making and ripening various wines.
I created over 100 vector illustrations, combined into schemes to showcase winemaking processes effectively.
Sorry, the project is closed.
Gvinico.com was a Georgian wine B2B marketplace connecting local wineries with international distributors. The platform brought together a wine catalog, producer profiles, educational content, and direct purchasing tools within a single digital ecosystem.
I was responsible for the UX/UI design of the platform, including user flows, information architecture, visual design, and responsive layouts across catalog, product, and content pages.
The project design materials are available in Figma
Although the owner later discontinued the project, the website was fully developed as a production platform. The screenshots below provide a brief visual overview of its key sections, features, and user experiences.
The original website can also be viewed in Web Archive
The production homepage combined product discovery, Georgian wine culture, winery stories, and editorial content within a flexible content-driven layout.
A structured directory for discovering Georgian wineries, combining producer identities, winery information, and direct access to their wine portfolios.
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Detailed winery pages combining brand stories, producer information, photography, and curated collections of wines available from each winery.
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Exclusive long-form editorial pages featuring interviews with Georgian winemakers, combining structured storytelling, photography, Q&A content, and dedicated image galleries.
A comprehensive wine catalog designed for efficient product discovery, with filtering and structured information covering wine type, vintage, terroir, grape varieties, availability, and pricing.
Detailed product pages presenting wine characteristics, vintages, winemaking processes, stock availability, related products, and B2B quantity-based pricing.
An educational and product-discovery section that presents Georgian grape varieties and connects each variety to the wines available in the catalog.
An editorial section introducing Georgia’s winemaking heritage, qvevri tradition and major wine-producing regions through educational content and visual storytelling.
A content hub for winery interviews, wine stories, regional guides and educational articles, combining editorial layouts with maps, infographics and product-focused content.
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Interactive regional maps designed to explore Georgia’s wine geography, viticultural districts, wine zones and protected designations, from country-level to regional detail.
View all in PDF